Knowing the types of digital marketing and utilization, most of them increase your business opportunity to have a powerful market share more than competitors in the same market & the country. Also, you can compete all over the world to increase market share as much as possible.
Below are several types you can use in digital marketing:
1- Social Media Marketing
People are spending a lot of time on social media channels such as Facebook, Instagram, LinkedIn, Snap chat & Tiktok.
On average, users have about 8 social media accounts.
An average of 2 hours and 22 minutes are spent on social media per person per day.
Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it.
People spend about 1/7th of their waking time on social platforms.
Marketers or social media marketing teams can use the power of social media to increase awareness of products or services you provide and, by paid ads you can increase the number of leads which increases your opportunity for more sales.
Every channel has a way for marketing paid ads and reaching the audience who will be interested in your products or services you provide. You can reach people who have a specific interest, job role, location, etc.
Also, you can use social media channels with organic content to increase engagement with your audience on all platform chat with them with your brand name *they are feeling they are talking to brand*.
Announce a new change or opening a new branch. You should be customer-oriented because it is a great way to ensure continued engagement with the brand and cultivate positive experiences and customer loyalty.
2- Influencer Marketing
Another type of digital marketing is influencer marketing by influencers, you can reach your target audience. Try to find influencers related to your field or have the same target audience you need to reach them. People trust more in people's reviews.
This type of digital marketing is very helpful for women, 1 out of 2 women based a purchase decision on a recommendation from an influencer.
3- Email Marketing
Email Marketing is one of the highly effective digital marketing strategies of sending emails to prospects and customers.
You can divide your customers into funnels and send bulk emails to your target audience. For example, you can consider some people with the awareness funnel so you can send them an email to make them know more about your business. On the other hand, if you have the audience into consideration, you can send them your new offers or specific offers to old clients as a loyalty program.
4- Content Marketing
Content marketing allows you to reach your audience in several ways. Content is not only the written one, there are several kinds of content (Video, Photos, GIF, Charts & Graphs).
When you write content, you should consider what funnel you plan to talk to.
We have three funnels you can write your content to:
● Awareness funnel: Buyer realizes they have a need.
● Consideration funnel: Buyer determines a course of action to meet this need.
● Decision funnel: Buyer decides on a product/service to purchase to meet the need.
5- Search Engine Optimization Marketing (SEO)
Search Engine Optimization is an organic way to get a high rank in search engine search. It is working very closely with content marketing.
Currently, people use search engines as a daily routine, so if you succeed to have a high rank in the search engine, you’ll guarantee more visits to your website which means more people will recognize your brand and definitely few of them will be your clients.
6- Pay per click (PPC)
Pay per click is an advertising way to increase traffic and conversion on the website. When the customers search by the search engine you make your ad, and you put the related keywords they search with, you will have a big chance to appear in search results, and that surely will affect your website traffic and your sales.
7- Affiliate Marketing
Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some of the heavy lifting of promotion, however, you’re putting your brand's reputation in someone else’s hands, so this type of marketing often requires more extensive monitoring and tracking.